THE DOLLY PARTON COLLECTION PROPOSAL

Every year, Christie's interns research, design & pitch a proposal for a given prompt to the executives, the president and department specialists to conclude the program. This year, my team and I were tasked with drafting a pitch for a Dolly Parton memorabilia collection to benefit her Imagination Library charity. As the only marketing intern, I took on the role of Marketing Manager for the pitch and strategized, wrote and designed all materials while my colleagues prepared the pitch and further researched past strategies and activations.