DECA INTEGRATED MARKETING CAMPAIGN

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"BACK TO LIFE" LIFE MAGAZINE CAMPAIGN

As my final project and our submission into DECA state for Kansas, me and my partner spent our entire senior year cultivating our reintroduction and rebranding of the previously discontinued “Life Magazine.” In the category of Integrated Marketing Campaign, we brought Life “Back to Life” in our campaign through modernized logos, magazine design, websites, apps, deliverables, social media, and events. In addition to the redesign we created their total strategy, budget, timeline, statistics, events, and so on to create this really thorough campaign for which we won first place as well as qualified for internationals that got cancelled due to COVID-19.

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MAGAZINE DESIGN

WEBSITE DESIGN

SOCIAL MEDIA

SUBSCRIPTION CARDS

INVITATION DESIGN

WINGS & THINGS

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WINGS & THINGS BRANDING DESIGN

Wings and Things was a personal project I started working on while rebranding another brand, Go Chicken Go! Though this branding was a little too modern for the project, I decided to run with it for my portfolio — I thought we should make fried chicken a little girly this time... because who doesn't love wings and things! 

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LOGO DESIGN

MENU DESIGN

PACKAGE DESIGN

SIGN DESIGN

SHOP PEARL CO.

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SHOP PEARL CO. SOCIAL DESIGN

For this clothing boutique in Kansas City, I’ve been there along the way to help with graphics and posts here and there for their social media. This post was for their moving sale to New York City so I brought all of these aspects of moving, new york, clothes, and Pearl together to make this cute little thing.

For Shop Pearl Co.'s summer pop-up shop, I focused on their logo to create a recognizable twist on their typical branding. By turning their logo into a pool, viewers got the summer feel with a splash of subtle color and fun design that was carried out through their platforms and at the event.

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POST DESIGN

POST DESIGN

THE HARBINGER

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FORMER DESIGN EDITOR & CO-EDITOR-IN-CHIEF

The next few slides will feature some of my design and writing work from my time on the Shawnee Mission East Harbinger.  The Harbinger was my high school newspaper and my first glimpse into the design world where I learned everything I know by just getting thrown in head-first. I began my freshman year and by junior year I was the youngest ever Design Editor and carried that position the following year while also serving as Co Editor-in-Chief. As design editor I got to take The Harbinger through a total rebrand from what it was and make it into this really sleek and creative 32-page paper. My fingerprints were on every page whether it was assigned to me or not and from the logo to design presets —and I earned over 20 local, regional, and national awards during my time on the paper. Abover is a little issue of just a few of my personal favorite designs and some of my award-winners as well.


KEEPING UP WITH THE
KONTROVERSY

The Kardashians offer a glimpse into a world of empty glam — the home of Prada-ridden closets, private jets, chinchilla fur throws and exotic vacations around the world while maintaining the relatable mundanity of sisterhood and modern family life — yet one suspicion of lip injections turns into a whirlwind of headlines attacking
the whole pack.

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MIDWEST IN DISTRESS
NSPA FIFTH PLACE NATIONAL CLIMATE REPORTING

Last year, Kansas’s agricultural exports accounted for nearly $3.4 billion, which went towards helping the economy by producing products such as wheat, beef and other crops. However, due to changes in climate and weather patterns, exports and agricultural products are projected to decline 13 percent within the next few years, according to the Fourth National Climate Assessment.

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WORTH THE RISK?
KSPA FIRST PLACE NEWS WRITING

Bought by ByteDance in August of 2018 — under its former name, Musical.ly — TikTok’s affiliation with the Chinese government, given its billion-user platform and growing popularity, has raised questions of whether or not China has access to the app’s users’ data. Although other technology companies and apps like Facebook and WhatsApp store personal data, TikTok differs because their Chinese ownership allows them to operate outside of U.S. control and laws. 

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OUT OF FOCUS
KSPA THIRD PLACE FEATURE

"The 504 plan, and the process to receive one, is far more tedious than a more common and simple alternative that other East students turn to to succeed — buying Adderall off of other classmates. Whether it’s spending 60 days in evaluation for a 504 plan or spending $3 on a single pill before a math final, some students grasp for whatever will boost their grade point average."

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PRESCRIBED BY MYSELF
NEWS-FEATURE

The recent death of rapper Mac Miller on Sept. 7 and the July overdose of singer Demi Lovato has Twitter users calling drug and alcohol abuse corresponding to mental health the “invisible disease.” Substance abuse through self medication — the act of using unprescribed drugs in an attempt to relieve pain or issues — affects 24.6 million Americans over the age of 12 per year who admit to using substances for self-help related reasons, making up nearly 9.4 percent of the population, according to the National Institute on Drug Abuse.

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STUDIO HUMANKIND

INTRODUCTION TO BRAND ARCHETYPES & HOW TO FIND YOURS BLOG

"No longer does simply integrating great brand copy, an amazing identity design or strong marketing define how brands are perceived in the market. Instead, we look to brand character grounded in psychological research that defines what it means to draw attraction to a certain aspect of a greater human desire. When we consider that certain personalities increase certain desires, it provides way to a deeper understanding as to why some or these behaviors appeal to us more than others."

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BRIDGING THE GAP BETWEEN CREATIVITY & STRATEGY BLOG

"Design thinking is applicable no matter your role or industry and pulls together what’s desirable from a human point of view, along with what is technologically feasible and economically viable. Whether you work for a small business or non-profit, it works to help you develop innovative solutions based on the needs of your customers and lead you to innovative new solutions in your business."

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SOURCING & SUPPORTING THE FAIR TRADE MOVEMENT BLOG

"Fair Trade Organizations engage actively with consumers, in supporting producers, raising awareness, and campaigning for change in the rules and practice of conventional international trade so that everyone, through their work, can maintain a decent and dignified livelihood and develop their fullest potential. When you choose to purchase fair trade, you’re saying that it’s important to you and your business that the person who made your product is not being exploited — you’re investing in the dignity and well-being of others."

HOW TO STAND OUT IN THE
"DO GOOD ERA" BLOG

"When you’re a small fish in a big pond looking to create meaningful impact in your business, you must have a truly authentic purpose, whatever that may be. New, purpose-driven organizations are evolving in the marketplace each and every day — so how do you set yourself apart?"

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THE INFLUENCE OF DESIGN IN PURCHASE DECISIONS BLOG

"When was the last time you purchased something WITHOUT the label? It’s not possible. So, then, how often have you purchased something BECAUSE OF the label? Easy to get wrapped up in the beautiful design, right? Whether it’s a bright and busy design or a simple clean label, we tend to gravitate towards thoughtful and effective design. 

So why do we lean towards certain design styles? It all comes down to psychology."

THE INFLUENCE OF DESIGN IN PURCHASE DECISIONS BLOG

"When was the last time you purchased something WITHOUT the label? It’s not possible. So, then, how often have you purchased something BECAUSE OF the label? Easy to get wrapped up in the beautiful design, right? Whether it’s a bright and busy design or a simple clean label, we tend to gravitate towards thoughtful and effective design. 

So why do we lean towards certain design styles? It all comes down to psychology."

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FIVE QUESTIONS TO ASK BEFORE INVESTING IN BRAND DESIGN BLOG

"02. HAVE YOU DEVELOPED A CONSISTENT STYLE IN YOUR WORK OR IS IT STILL EVOLVING? The difference between a new brand and someone who has been in business for multiple years is an understanding of identity – both as a business owner and as a brand. The first few years of business shape your work, meaning you will often change your mind. It’s not worth investing in custom design until you are confident in your work and style."

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FINDING YOUR NICHE
AUDIENCE BLOG

"It’s easy to be a small fish in a large pond, but carefully curating your niche audience for a smaller pond makes it easier to become the bigger fish. So, when growing your business, remember: specificity sells.

Your customized and unique specialties draw in clients looking for exactly what you’re selling and creates a personalized experience for that client while generating a positive working relationship."

FINDING YOUR NICHE
AUDIENCE BLOG

"It’s easy to be a small fish in a large pond, but carefully curating your niche audience for a smaller pond makes it easier to become the bigger fish. So, when growing your business, remember: specificity sells.

Your customized and unique specialties draw in clients looking for exactly what you’re selling and creates a personalized experience for that client while generating a positive working relationship."

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IN KANSAS CITY MAGAZINE

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CHECK ON YOUR HIGH SCHOOL SENIOR
– WE'RE NOT OKAY

"I know, I sound selfish—high school is only four years of our entire life—but while looking for ways to cope we have to understand that we’re all in this together. Big picture, we’re all trying to understand. But it’s the smaller picture we’re trying to accept—the smaller, virtual picture of my friends and classmates on a laptop screen instead of in-person, in my classroom, walking across that stage."

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