VISUAL DESIGN II | COMPANY REBRAND & CAMPAIGN
DEPOP "IT"S NOT YOU IT's ME" CAMPAIGN
In my final visual design class at college, our major project involved selecting a company and executing a comprehensive rebranding along with an accompanying campaign. Opting for Depop, a peer-to-peer clothing resell app, I aimed to redefine its brand perception, emphasizing a greater sense of reliability. My newly envisioned brand positioned Depop as more than just a resell app but as a peer-to-peer fashion ecosystem catering to sustainable fashion enthusiasts. My campaign, “It’s Not You, It’s Me… Resell. Rebound.”, revolved around the idea of breaking up with your old clothing and finding something new through Depop. Through print ads and website design I was able to tell a visual story of my campaign, incorporating the stages of a breakup and the rebound through interactive design.
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textile and apparel management | apparel line project
APPAREL LINE PROJECT
For my Apparel Line Project for my minor in Textile and Apparel Management, we were tasked with creating an accessible clothing line for an underrepresented market in the current apparel industry. With that, FIVE FIVE FIVE was born. FIVE FIVE FIVE is is an inclusive clothing brand for postpartum women that aims to make trendy, chic, and comfortable clothing for women in all stages of their postpartum journey. We plan on creating clothing for each segment of our target market including work wear, lounge wear, occasion wear, and intimates featuring supportive and accessible details for ease and comfort.
